Objective: Sell the business in 3-years

Result: Sale negotiations ongoing

Background
Quai operate a secure savings and investments transactional platform for various financial service organisations and intermediaries as well as financial advisors. Essentially, they provide the movement of money from an end client into a specific investment portfolio via various operational systems, such as compliance, banking and HMRC reporting amongst other administrative services required to operate a savings and investments business.

Brief
Deliver a brand structure and marketing strategy to increase the brand equity of Quai in preparation of business sale and demonstrate this through a re-skin of the existing website.

Solutions
A brand model was created with a messaging architecture, and supported by strong propositions to their three customer segments; enterprise; SME; entrepreneurs.

Outcomes
A single brand promise brought a clear and coherent direction for the company, and the confidence to demonstrate the financial potential of the company to the right buyer.

Summary
Success. After a few short weeks of presenting quai-digital.co.uk to the world, the Quai board were approached by a large financial services company looking for a company with the same brand alignment and ambition. Negotiations and due diligence are ongoing.